Focus On: Merchandising: Show 'Em Your Wares
Nonprofit organizations that rely on catalogs and other retail vehicles to boose donations and further their missions can take some lessons from the for-profit world.
Exclusive and proprietary product differentiates product-selling nonprofits from other catalogs and retail stores and helps organizations achieve considerably higher gross margins. Hard-goods and gift catalogs need to have a gross demand of $2 per catalog mailed to make money. Apparel typically increases gross demand but suffers from high return and cancellation rates. Overall, apparel catalogs generally exceed $2 revenue per catalog.
- Companies:
- F Curtis Barry
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