Focus On: Merchandising: Show 'Em Your Wares
Nonprofit organizations that rely on catalogs and other retail vehicles to boose donations and further their missions can take some lessons from the for-profit world.
To make the best use of space in a catalog, there are some basic rules of thumb to consider. First, assuming that new products are equal in mail-order buyer appeal to existing products, demand will increase anywhere from 25 percent to 50 percent of the corresponding space-percentage increase. For example, a 12 percent increase in space should achieve up to a 6 percent increase in sales.
- Companies:
- F Curtis Barry
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