Focus On: Merchandising: Show 'Em Your Wares
Nonprofit organizations that rely on catalogs and other retail vehicles to boose donations and further their missions can take some lessons from the for-profit world.
From a product-per-page perspective, gift catalogs need to feature four to five products (not SKUs) per page. Nonprofit catalogs also have the responsibility of balancing the needs of curators, program directors, exhibition directors and legal advisors with the preferences of the shopper. No small task.
- Companies:
- F Curtis Barry
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