Focus On: Merchandising: Show 'Em Your Wares
Nonprofit organizations that rely on catalogs and other retail vehicles to boose donations and further their missions can take some lessons from the for-profit world.
“However, for nonprofits with an additional channel, such as product catalogs, the bulk of their success is derived from consumer mail-order buyer files,” he continues. “So for these nonprofits, it’s a double-win — they tap into a new donor pool and at the same time spread their mission and cause to a new audience.”
- Companies:
- F Curtis Barry
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