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"I often attend conferences that have interesting summaries that don't quite live up to the description. This was absolutely not the case here," added Joanne Wilson, of the Humane Society of the United States. "I came back to the office with a slew of ideas how to approach breaking down silos to improve our fundraising. Equally important was being able to sit in on the roundtable discussion, which helped me to think a little differently about our approach to data and segmentation. Hoping to be able to persuade our higher-ups to take the risks!"
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