Nonprofit PRO Leadership Conference: Project HOPE's Year-End Direct Mail

As a nonprofit leader, you know the importance of year-end fundraising. Your organization's appeals in the final month or two of the calendar must not only be compelling and motivate donors to give, but it also must cut through the clutter that comes with the holiday season.

To get a handle on what fundraisers had in store to close out 2014, Peggy Hatch, group president of NonProfit PRO sister brand the Target Marketing Group, compared a pair of mailings from two housing nonprofits: Project HOPE and Habitat for Humanity.