NonProfit PRO to Co-present Inaugural BridgeTECH Ahead of Bridge Conference

NonProfit PRO, in collaboration with the Direct Marketing Association of Washington (DMAW) and the Association of Fundraising Professionals, Washington, D.C. (AFP-DC) is excited to announce the launch of BridgeTECH, an event designed to empower nonprofit executives, marketers and fundraisers with cutting-edge technology solutions. BridgeTECH will take place on Aug. 2, preceding the highly anticipated 18th annual Bridge to Integrated Marketing & Fundraising Conference.

BridgeTECH is a full day of immersive sessions aimed at building the foundational infrastructure necessary to effectively support technology within nonprofit organizations. These tools play a pivotal role in enhancing operational efficiency and maximizing fundraising revenue.

"We are thrilled to partner with the Bridge Conference team to introduce the inaugural BridgeTECH,” Chris Lyons, president of NonProfit PRO, said. “This remarkable event will amplify nonprofits’ impact by equipping them with innovative solutions and the building blocks to create a comprehensive tech stack of products, processes and people to allow their organizations to thrive. Join us on this transformative journey, as we unlock the potential of groundbreaking technology solutions, paving the way for nonprofits to create a brighter future for all."

To register for BridgeTECH and the Bridge Conference, please visit the Bridge Conference website and select the "Bridge TECH + Bridge" option. By joining us at BridgeTECH, you will gain exclusive access to a wealth of knowledge, networking opportunities and game-changing insights. 

BridgeTECH Agenda

Explore the exciting lineup of BridgeTECH sessions scheduled for Aug. 2, and don't miss the additional bonus sessions offered during the Bridge Conference on Aug. 3-4. 

Opening Keynote, Aug. 2 at 9 a.m. to 10:30 a.m.

“Greater Than the Sum: A Case for Collective Action” with Lance Pierce, CEO at NetHope

Read more about this keynote in our Q&A with Pierce.

General Sessions, Aug. 2 at 10:45 a.m. to 11:20 a.m. 

“How Nonprofits Use Marketing Automation to Personalize Donor Experiences” with Erik Tomalis, chief evangelist and director of business development at Virtuous

“Nonprofit Email: Data-Backed Insights For Better Engagement” with Tim Sarrantonio, director of corporate brand at Neon One; and Cherian Koshy, CFRE, vice president of development at Merit America

Listen to Sarrantonio and Koshy on the Nonprofit Voice podcast episode, “Best Practices to Improve Your Nonprofit’s Email Engagement.” 

“Selecting Your Nonprofit Technology: A Checklist for Success” with Mark Becker, founding partner of Cathexis Partners

Read more about this session in our Q&A with Becker.

General Sessions, Aug. 2 at 10:45 a.m. to noon 

“Data Visualization for Fun and (Non)profit” with Brandon S. Hemel, senior director of data strategy and management for membership at WETA; Joseph Miscavige, director of data distribution strategy at PBS; and Emily Courville, senior director of information solutions and analytics at Humane Society of the United States

Read more about this session in our Q&A with Hemel.

“How to Convert Volunteers Into (the Strongest) Donors” with Sam Fankuchen, founder and CEO at Golden; and Brittany Mattfeld Craig, managing director of campaign engagement at Global Impact

Listen to Fankuchen on the Nonprofit Voice podcast episode, “Using Volunteer Management Software to Drive Engagement With Nonprofits.” 

“Your Digital Infrastructure Is Your Strategic Plan” with Katrina A. VanHuss, CEO of Turnkey for Good; Jamie Bearse, president and CEO of ZERO: The End of Prostate Cancer; Jon Thompson, associate vice president of philanthropic strategy and technology at Children’s Hospital of Philadelphia; and Tami Caesar, chief operating officer at National MS Society

Read more about this session in our Q&A with Thompson.

General Sessions, Aug. 2 at 11:25 a.m. to noon

“Digital Fundraising Strategies: Leveraging Technology for Greater Impact” with Aleya Jennings, director of corporate sponsorships and individual giving at Fred Rogers Productions

Read more about this session in our Q&A with Jennings.

“Keeping the Love Alive: Optimizing the Donor Journey” with John Coogan, vice president of client services at CharityEngine

“The Secret to Tech Success Is Not Technology (It's People!)” with Sally Heaven, co-founder of Raise HECK; and Morgan Bakerman, development operations manager at Vera Institute of Justice

Read more about this session in our Q&A with Heaven.

Lunch Keynote, Aug. 2 at noon to 1:15 p.m. 

“Tired of Bad Data? Focus on Feelings, Not Features” with Tim Lockie, founder and CEO of The Human Stack

Read more about this keynote in our Q&A with Lockie.

General Sessions, Aug. 2 at 1:30 p.m. to 2:05 p.m. 

“Leveraging Technology for Efficiency and Scalability: Washington National Cathedral's Success Story in Maximizing Mid-Level Giving” with Dawn Galasso, vice president of sales at GivingDNA; and Dennis Stratch, mid-level giving manager at Washington National Cathedral

“Leveraging Technology to Improve Donor Rates” with Joshua Meyer, vice president of marketing at Bloomerang

Read more about this session in our Q&A with Meyer.

“Revolutionizing Fundraising with AI: Strategies for Sustainable Impact” with Shawn Olds, CEO of boodleAI; and Natalia Pierson, associate director of prospect management research at Norfolk State University

General Sessions, Aug. 2 at 1:30 p.m. to 2:45 p.m. 

“Machine Learning for Nonprofit Marketers: Find the Right Constituents and Fuel Your Fundraising” with John McCarthy, vice president of technical and data services at ROI Solutions; Emily Courville, senior director of information solutions and analytics at The Humane Society of the United States; and Steve Kehrli, senior vice president of development at PETA Foundation

Read more about this session in our Q&A with Courville.

“Nonprofit Technology Panel: Platform Selection and Implementation” with Mark Becker, founder of Cathexis Partners; Thea Zunick, senior manager of community engagement at The Jed Foundation; and Glen Peck, senior vice president of technology and business intelligence at Lustgarten Foundation: Pancreatic Cancer Research

Read more about this session in our Q&A with Zunick.

“Winning the Competition for Connection: The Case For Using Advanced Technologies to Personalize Your Fundraising Practices” with Nathan Chappell, senior vice president of DonorSearch AI; and Jon Thompson, associate vice president of philanthropic strategy and technology at Children’s Hospital of Philadelphia 

Listen to Chappell and Thompson on the Nonprofit Voice podcast episode, “How Artificial Intelligence Can Streamline Your Prospect Research.” 

General Sessions, Aug. 2 at 2:10 p.m. to 2:45 p.m. 

“Automation vs. Artificial Intelligence: What’s What?” with Debbie Snyder, group vice president of sales and marketing at StratusLIVE

Read more about this session in our Q&A with Snyder.

“Breaking Through Resistance: Strategies for Successfully Implementing Technology Innovation in Nonprofits” with Mallory Erickson, owner and CEO of Mallory Erickson Coaching LLC; and Heather Hooper, executive director at Dementia Alliance of North Carolina

Read more about this session in our Q&A with Hooper.

“Case Study: How a Nonprofit Drove Omnichannel Storytelling Through Strategic Partnerships” with Susan McMullen, vice president of nonprofit at Data Axle Nonprofit; Dana Mills, director of communications at Marine Corps Scholarship Foundation; and Claire Quinn, communications manager at Marine Corps Scholarship Foundation

Read more about this session in our Q&A with Quinn.

Closing Keynote, Aug. 2 at 3:15 p.m. to 4:30 p.m.

“The Farmlink Project” with Aidan Reilly, co-founder of Farmlink

Read more about this keynote in our Q&A with Reilly.

General Session, Aug. 3 at 8:45 a.m. to 9:45 a.m. 

“Influencers: The New Grasstops” with Paula Dhier, vice president of marketing at Urban Legend; Merrill Hersam, vice president of creator success at Urban Legend; Natalie Held, founder and digital creator at Blessed Be the Brains; and Qasim Rashid, digital creator, human rights lawyer and Sirius XM radio host

General Session, Aug. 3 at 11:30 a.m. to 12:30 p.m. 

“Direct Mail Innovations” with Craig DePole, president of Newport ONE; Sheridan Marfil, director of individual fundraising at CARE; and Dennis Kelly, CEO at Postalytics

General Session, Aug. 3 at 2:30 p.m. to 3:30 p.m.

“The Proliferation of Nonprofit Technology Applications and the Impact of Mergers and Acquisitions” with Grady McConnell, managing director at Raymond James

General Session, Aug. 3 at 4 p.m. to  5 p.m. 

“The Nonprofit Technology Reckoning: How We Sacrificed Relationships in Favor of Efficiency” with Adam Miller, CEO and co-founder of Instil; and Madalyn Bach, development director at The Rosewood Initiative

General Session, Aug. 4 at 8 a.m. to 9 a.m. 

“Build, Buy, or Band-Aid: Making Sure Your Tech Stack Is Working for You and Not Against You” with David Schwab, director of growth and marketing at Funraise

General Session, Aug. 4 at 9:05 a.m. to 10:05 a.m. 

“Artificial Intelligence Versus Intuition: When to Go With Data, and When to Go With Your Gut in Fundraising” with Alan Wei, CEO and co-founder of Humanitru; and Ann Flippin, executive director of Autism Society of Central Virginia

General Session, Aug. 4 at 11:20 a.m. to 12:20 p.m. 

“Automate This! 10 Ways Multichannel, Automated Donor Journeys Will Change Your Life” with Maan Sacdalan, director of digital production and database management at National Trust for Historic Preservation; Eric Rubin, senior director of nonprofit services for North America at Engaging Networks; and Gabby Green, director of email marketing at The Humane Society of the United States

Registration for BridgeTECH is now open! Secure your spot today by selecting the "Bridge TECH + Bridge" option, allowing you to participate in both BridgeTECH (Aug. 2) and the complete Bridge Conference experience (Aug. 3-4). Visit the BridgeTECH section on the Bridge Conference website for more details.