NonProfit PRO to Co-Present Third Annual BridgeTECH

By Kalie VanDewater

Following a successful second year, NonProfit PRO is once again co-presenting BridgeTECH at the 20th annual Bridge to Integrated Marketing & Fundraising Conference in partnership with Direct Marketing Association of Washington (DMAW) and the Association of Fundraising Professionals, Washington, D.C. (AFP-DC). The full-day portion of the BridgeTECH event will take place on July 30.

BridgeTECH, a full day of technology-focused programming, is designed to provide nonprofit executives, marketers and fundraisers with key insights into the innovations that have the potential to elevate their work. This year’s BridgeTECH will feature eight educational sessions and three keynote addresses.

In addition, there will be a BridgeTECH educational track with seven more sessions during the main conference. These additional sessions — four on July 31 and three on Aug. 1 — are open to all Bridge registrants.

“We are delighted to work with the Bridge Conference team for the third year in a row to co-present the BridgeTECH conference,” Chris Lyons, president of NonProfit PRO, said. “After hosting yet another successful event last year, we are excited to bring fresh knowledge to nonprofit professionals about the emerging technologies that can help them boost their fundraising efforts, connect with their donor bases and further their missions.”

What to Expect at BridgeTECH 2025

Here’s a snapshot of some of the topics we’ll dive into during the BridgeTECH event and educational track.

Donor Engagement

Many of the BridgeTECH sessions will touch on different technologies that can help drive donor engagement. Some of these include modernizing your approach to data management to boost constituent engagement; implementing new campaign strategies to increase donor acquisition and retention; and exploring and finetuning your communications to connect with donors better.

Digital Marketing and Fundraising

Another hot topic at the event is all the technology connected to bringing in funds, ranging from creating digital ads that convert donors and optimizing your online donation page, to diversifying your digital revenue portfolio.

Also on the schedule is a closing keynote presentation on digital fundraising from Jen Newmeyer, senior director of digital fundraising strategy at PBS and author of the new book “Digital Fundraising Transformation: The Insider’s Guide to Revolutionize Your Strategy and Raise More.” In her keynote, Newmeyer will dive into how any fundraising team can build powerful digital pathways to guide supporters from curiosity to commitment — no matter their resources or team size.

Artificial Intelligence

Several sessions at BridgeTECH will focus on the rapidly growing technology of artificial intelligence (AI), from what your donors and competitors are saying — and doing — about AI, to leveraging it to transform your fundraising strategies.

Additionally, Nathan Chappell — senior vice president at DonorSearch AI, founder of Fundraising.AI and author of the upcoming book “Nonprofit AI: A Comprehensive Guide to Implementing Artificial Intelligence for Social Good” — will deliver the lunch keynote, “The Curiosity Code: Unlocking Your Superpower in the AI Age.”

To join us for BridgeTECH and gain access to invaluable education, insights and networking opportunities, visit the Bridge Conference website and select the “Bridge + Bridge TECH” option.

Make sure to check back on the NonProfit PRO website and sign up for our NonProfit PRO Today newsletter to keep up with the latest information about the event.