Survey: Nonprofit Professionals Anticipate Another Year of Revenue Increases

This guarded optimism has shaped nonprofits’ priorities as they look ahead to 2015. Almost a third (32 percent) are considering investments in hardware and software. Of those considering technological investments, 29 percent plan to make the transition to cloud computing, while 25 percent are considering upgrading their websites. Seventeen percent are also hoping to increase donor engagement by investing in customer relationship management (CRM) tools. Twenty-eight percent of those surveyed currently use Big Data analytics.