Focus On: Lists: Prospecting Lists that Work
Nonprofit professionals share insights into acquisition-list selection strategies.
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You can have the most deserving cause and a highly compelling appeal, but your direct mail is going to be wasted if it’s sent to the wrong lists. That’s why, for any direct mail fundraising campaign, the list is the most important element within the nonprofit organization’s control — that, according to Mal Warwick, chairman of Mal Warwick & Associates Inc., Berkeley, CA.
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- Companies:
- Merkle|Domain
- MKTG Services
Alicia Orr Suman
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