Focus On: Lists: Prospecting Lists that Work
Nonprofit professionals share insights into acquisition-list selection strategies.
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“Finding the right balance [of non-core lists] for a nonprofit is all in the testing — reading results, drawing hypotheses and retesting,” she says.
Read on for three other professionals’ insights into these and other challenging lists issues.
Mark Briggs, database marketing manager, Eastern Paralyzed Veterans Association, headquartered in New York City
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- Companies:
- Merkle|Domain
- MKTG Services
Alicia Orr Suman
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