Focus On: Lists: Prospecting Lists that Work

FundRaising Success: In direct mail acquisition, what percent of your organization’s mailings typically go to other nonprofit lists, general consumer-response lists or compiled lists, etc.?
Mark Briggs: Our mailings generally consist of 25 percent nonprofit, 45 percent consumer response and 30 percent compiled [lists]. As the majority of our appeals include premiums, consumer lists have consistently worked well for us and make up a greater percentage of our total list usage than most other nonprofits.