Nonprofit professionals share insights into acquisition-list selection strategies.

By Alicia Orr Suman

FS: Do you typically work with brokers, an agency or both when it comes to lists for mailing?
MB: Our broker is excellent at constantly reviewing and renegotiating pricing and usage arrangements for each of our mailings. As our internal development staff is lean in size, we rely heavily on our broker, and he is an integral part of our strategic team.