Focus On: Lists: Prospecting Lists that Work

As a result, we don’t go outside the center too much. As I said, we look at our list strategy like a series of concentric circles with the lists closest to the center, or hub, being those lists that share two or three characteristics.

The first characteristic we look for is if there’s a health connection. Next, are there children in the household? Third, is there a response to a premium-based offer? Any two out of three can make that list worth testing.