Focus On: Lists: Prospecting Lists that Work
Nonprofit professionals share insights into acquisition-list selection strategies.
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While existing donors — those already on your housefile — certainly respond best, you can’t rely on them as your sole source of names. Attrition is bound to happen, even with the best of donor lists, so it’s absolutely vital to have ongoing name-replenishment programs in place in order to maintain and increase your organization’s donor base.
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- Companies:
- Merkle|Domain
- MKTG Services
Alicia Orr Suman
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