Nonprofit professionals share insights into acquisition-list selection strategies.

By Alicia Orr Suman

When it comes to magazine [lists], we look at paid versus “Bill me later” or trial subs. This makes a big difference. Again it’s an issue of the payment (hopefully a check was written versus calling in with the credit card to renew/subscribe). Also, DTP (direct to-publisher) versus agent-sold or other media (school plans, TV-sold, Web-sold) … will make a big difference.