Focus On: Lists: Prospecting Lists that Work

FS: Where can you locate this detailed level of list-selection information?
SMcK: In some cases a broker can ask about these types of selects even though they may not be on a list-data card. The more you know (or your broker knows) about the customer-acquisition strategies of “List X” (a list you use), the better. Names on lists are not just a compilation of demographics and interests; they are equally a compilation of people with similar demonstrated behaviors.