Focus On: Lists: Prospecting Lists that Work

Kory Christianson, director of development, St. Joseph’s Indian School, Chamberlain, SD

FundRaising Success: In prospecting, what percent of your organization’s mailings typically go to other nonprofit lists, general consumer-response lists, compiled lists, etc.?
Kory: Christianson: We almost entirely rely on response lists for our donor-prospecting efforts. We have tested a few compiled lists but not with much success. Mostly, we mail to other charitable lists, particularly those with an interest in Catholic charities or Native American causes.