Focus On: Lists: Prospecting Lists that Work

FS: Where do you look for new list-testing ideas? Have you had much success testing “outside of the box” (i.e., using compiled lists and databases, catalog lists, magazine subscriber names)?
KC: We look at our demographics in terms of who to target: Our donor base is older and made up mostly of women in their mid-60s who give to other Catholic charities. Their average gift is $15 to $20, and they tend to donate two to three times a year.