Focus On: Lists: Prospecting Lists that Work
Nonprofit professionals share insights into acquisition-list selection strategies.
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Developing a successful list-prospecting program will give you an ongoing source of new donors. And while it’s well-accepted that most donor-acquisition mailings are done at a loss, the good news is that with careful prospect list selection, the donors you bring onto your file will stay there for several years.
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- Companies:
- Merkle|Domain
- MKTG Services
Alicia Orr Suman
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