Focus On: Lists: Prospecting Lists that Work

“Depending on the package, the complexion of lists used will differ,” says Hubbard, who handles both management and brokerage for the National Parks Conservation Association, Civil War Preservation Trust and Wilson Quarterly.

A straight appeal package is going to have a larger percentage of donor names in the mix, whereas premium-based packages featuring address labels or other goodies tend to include more non-donor files, she explains.