Focus On: Lists: Prospecting Lists that Work
Nonprofit professionals share insights into acquisition-list selection strategies.
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Next, look at the availability of appropriate prospect list sources. Among the sources you’ll want to consider: known nonprofit donors, direct mail buyers such as catalog customers and magazine subscribers, and compiled names.
The more aggressive your program, the more likely you’ll be to look into testing deeper into the non-donor names.
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- Companies:
- Merkle|Domain
- MKTG Services
Alicia Orr Suman
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