Focus On: Lists: Prospecting Lists that Work

Testing outside the core
Finding key indicators for great non-core lists isn’t that difficult, Hubbard says. But it does take some digging. One logical place to look for information is data cards.

“If the nonprofit has their list on the market, this proves to be a great idea generator for list-test ideas. Reviewing usage of lists is always a great source,” she explains, adding that organizations need to look at lists from similar nonprofits.