Nonprofit Staffing: Maintaining Corporate Identity When Growth Occurs

By Kim Cubine

Instituting company bonding activities is important, too, in building staff cohesion and loyalty. Key examples include offering monthly team-building social activities on company time, sponsoring charitable activities such as food and clothing drives, promoting a staff book club, and holding an annual staff retreat and/or holiday party. Of course, elements of the organization's benefits package can play an important role as well.

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Kim Cubine Author's page

Kim Cubine is president of Chapman Cubine Adams + Hussey (CCAH), a full-service direct marketing firm with offices in Arlington, Va., and San Francisco. She possesses over 20 years’ experience as a strategist and communicator for progressive causes and political candidates. She has managed the direct marketing programs of some of the largest, most prestigious campaigns and global nonprofit organizations, including Obama for America, EMILY’s List, Clinton-Gore ’96, The Wilderness Society, NARAL Pro-Choice America, AARP and the Democratic National Committee. Since assuming the presidency of the firm, she has been instrumental in developing CCAH into the first and leading, full-service direct marketing agency in the country.