Nonprofit Staffing: Maintaining Corporate Identity When Growth Occurs

By Kim Cubine

Our Story

Seven years ago, I shepherded the expansion of a 49-member direct marketing agency into the digital world. We doubled the year-one revenue projections in my business plan and, by year two, had reached almost $2 million in billings. Digital was no longer a foray into a possible new business line. It was an essential, revenue-generating component of the organization. To keep pace with customer demand, we upped staffing levels quickly, almost doubling staff size.

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Kim Cubine Author's page

Kim Cubine is president of Chapman Cubine Adams + Hussey (CCAH), a full-service direct marketing firm with offices in Arlington, Va., and San Francisco. She possesses over 20 years’ experience as a strategist and communicator for progressive causes and political candidates. She has managed the direct marketing programs of some of the largest, most prestigious campaigns and global nonprofit organizations, including Obama for America, EMILY’s List, Clinton-Gore ’96, The Wilderness Society, NARAL Pro-Choice America, AARP and the Democratic National Committee. Since assuming the presidency of the firm, she has been instrumental in developing CCAH into the first and leading, full-service direct marketing agency in the country.