Nonprofit Staffing: Maintaining Corporate Identity When Growth Occurs

By Kim Cubine

The influx of new personnel included new managers, particularly at the entry and middle levels. On the upside, we were able to ramp up operations and launch a viable business line that met the needs of a growing customer list. The downside was that outside hiring meant that some of our managers had not come up the ranks. Thus, they had missed the acculturation process that is so vital to perpetuating the values and traditions established by our founders. These core ingredients set our organization apart and were essential contributors to our success.

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Kim Cubine is president of Chapman Cubine Adams + Hussey (CCAH), a full-service direct marketing firm with offices in Arlington, Va., and San Francisco. She possesses over 20 years’ experience as a strategist and communicator for progressive causes and political candidates. She has managed the direct marketing programs of some of the largest, most prestigious campaigns and global nonprofit organizations, including Obama for America, EMILY’s List, Clinton-Gore ’96, The Wilderness Society, NARAL Pro-Choice America, AARP and the Democratic National Committee. Since assuming the presidency of the firm, she has been instrumental in developing CCAH into the first and leading, full-service direct marketing agency in the country.