Nonprofit Staffing: Maintaining Corporate Identity When Growth Occurs

By Kim Cubine

Maintaining Organizational Culture

To avoid a total change in organizational culture, you need to institutionalize core values and a process for their transmission to employees. A formal management training program is the best way to achieve this goal. However, most small organizations must start from ground zero—often after all the hiring has occurred.

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Kim Cubine Author's page

Kim Cubine is president of Chapman Cubine Adams + Hussey (CCAH), a full-service direct marketing firm with offices in Arlington, Va., and San Francisco. She possesses over 20 years’ experience as a strategist and communicator for progressive causes and political candidates. She has managed the direct marketing programs of some of the largest, most prestigious campaigns and global nonprofit organizations, including Obama for America, EMILY’s List, Clinton-Gore ’96, The Wilderness Society, NARAL Pro-Choice America, AARP and the Democratic National Committee. Since assuming the presidency of the firm, she has been instrumental in developing CCAH into the first and leading, full-service direct marketing agency in the country.