Nonprofit Staffing: Maintaining Corporate Identity When Growth Occurs
Start by becoming an expert yourself. Invest time and effort into reading management books and attending seminars and webinars to identify and extract best practices. Then, use that knowledge—and your own understanding of what makes your organization unique—to create entry-level, midlevel and master's-level management training tracks to assure that all managers, regardless of length of employment, learn and understand your organization's core values. In this way, they can be role models who transmit these ideals to staff directly and indirectly.
Kim Cubine is president of Chapman Cubine Adams + Hussey (CCAH), a full-service direct marketing firm with offices in Arlington, Va., and San Francisco. She possesses over 20 years’ experience as a strategist and communicator for progressive causes and political candidates. She has managed the direct marketing programs of some of the largest, most prestigious campaigns and global nonprofit organizations, including Obama for America, EMILY’s List, Clinton-Gore ’96, The Wilderness Society, NARAL Pro-Choice America, AARP and the Democratic National Committee. Since assuming the presidency of the firm, she has been instrumental in developing CCAH into the first and leading, full-service direct marketing agency in the country.