Nonprofit Staffing: Maintaining Corporate Identity When Growth Occurs

By Kim Cubine

Be sure to include practical and time-tested techniques that give managers tools for managing, too. For example, many managers feel uncomfortable giving criticism. They are afraid that staff will not like them if they offer critiques. They don't understand that being best friends is not part of the job description. What is important is guiding staff development through constructive feedback, both positive and negative.

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Kim Cubine Author's page

Kim Cubine is president of Chapman Cubine Adams + Hussey (CCAH), a full-service direct marketing firm with offices in Arlington, Va., and San Francisco. She possesses over 20 years’ experience as a strategist and communicator for progressive causes and political candidates. She has managed the direct marketing programs of some of the largest, most prestigious campaigns and global nonprofit organizations, including Obama for America, EMILY’s List, Clinton-Gore ’96, The Wilderness Society, NARAL Pro-Choice America, AARP and the Democratic National Committee. Since assuming the presidency of the firm, she has been instrumental in developing CCAH into the first and leading, full-service direct marketing agency in the country.