Nonprofit Staffing: Maintaining Corporate Identity When Growth Occurs

By Kim Cubine

An Effective Technique

One effective training exercise asks the new manager to write down the top six functions an assigned staff person must perform. Next, ask that manager to give that piece of paper to the employee and ask him or her to self-assess by assigning a rating of one to five to each item. Invariably, the employee will self-grade higher than the manager.

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Kim Cubine Author's page

Kim Cubine is president of Chapman Cubine Adams + Hussey (CCAH), a full-service direct marketing firm with offices in Arlington, Va., and San Francisco. She possesses over 20 years’ experience as a strategist and communicator for progressive causes and political candidates. She has managed the direct marketing programs of some of the largest, most prestigious campaigns and global nonprofit organizations, including Obama for America, EMILY’s List, Clinton-Gore ’96, The Wilderness Society, NARAL Pro-Choice America, AARP and the Democratic National Committee. Since assuming the presidency of the firm, she has been instrumental in developing CCAH into the first and leading, full-service direct marketing agency in the country.