Nonprofit Staffing: Maintaining Corporate Identity When Growth Occurs
Then, ask the manager: "If John Doe gave himself a four and you think he deserves a two, what does John need to do to get a five?" Even the novice manager is rarely at a loss for identifying specific steps that would lead to a five rating.
This process gives the manager a practical means to establish work goals for every employee supervised. It also provides a goal sheet that the manager and employee can discuss jointly at regular intervals. (Weekly progress discussions are optimal, workload permitting.) From this point on, everything that manager does with that employee is training toward goal accomplishment. The beauty of this approach is its simplicity and straightforwardness. Once learned, it becomes an ingrained technique.
Kim Cubine is president of Chapman Cubine Adams + Hussey (CCAH), a full-service direct marketing firm with offices in Arlington, Va., and San Francisco. She possesses over 20 years’ experience as a strategist and communicator for progressive causes and political candidates. She has managed the direct marketing programs of some of the largest, most prestigious campaigns and global nonprofit organizations, including Obama for America, EMILY’s List, Clinton-Gore ’96, The Wilderness Society, NARAL Pro-Choice America, AARP and the Democratic National Committee. Since assuming the presidency of the firm, she has been instrumental in developing CCAH into the first and leading, full-service direct marketing agency in the country.