Nonprofit Staffing: Maintaining Corporate Identity When Growth Occurs

By Kim Cubine

Looking Toward the Future

With a structure in place that addresses both culture and staff development at all levels, organizational goals then shift to retaining qualified staff and keeping employees happy. Giving every new employee a chance to meet with the organization's leader at the time of hire—and holding an informal chat weeks or months later—conveys that management is interested in employees and their well-being.

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Kim Cubine Author's page

Kim Cubine is president of Chapman Cubine Adams + Hussey (CCAH), a full-service direct marketing firm with offices in Arlington, Va., and San Francisco. She possesses over 20 years’ experience as a strategist and communicator for progressive causes and political candidates. She has managed the direct marketing programs of some of the largest, most prestigious campaigns and global nonprofit organizations, including Obama for America, EMILY’s List, Clinton-Gore ’96, The Wilderness Society, NARAL Pro-Choice America, AARP and the Democratic National Committee. Since assuming the presidency of the firm, she has been instrumental in developing CCAH into the first and leading, full-service direct marketing agency in the country.