LegalMatters: Sweepstakes: Legal Considerations and Best Practices

Running a sweepstakes campaign offers a fun, engaging way for a nonprofit to boost fundraising and gather information on its donors and supporters. Of course, when giving away items or experiences, there are legal obligations every nonprofit must follow.

To get a handle on the key legal matters and more in regard to running nonprofit sweepstakes, I spoke with Marla Altberg, CEO of sweepstakes administration and management company Ventura Associates International.