LegalMatters: Sweepstakes: Legal Considerations and Best Practices

JB: Who should be involved in running the sweepstakes at a nonprofit?

MA: Many times this is the direct response acquisition team; it also could be the social media team, public relations, donor relations, cause marketing group, etc. It can vary based on the objectives of the particular campaign.

JB: How can nonprofits identify sweepstakes opportunities? Should they seek out partners — both consultants and corporations — to run them?