LegalMatters: Sweepstakes: Legal Considerations and Best Practices

JB: What are some common errors and/or complications? How can those common mistakes be avoided?

MA: Do not confuse sweepstakes with true raffles whereby you have to register in every single state and then you can require the donation. That is much too cumbersome and expensive, I might add! With sweepstakes we can still ask for the donation. And you have a very respectable percentage of consumers who do give, even though they are not technically required to do so for their chance to win. Get guidance on administration and compliance from a sweepstakes administration agency or attorney with this type of expertise.