LegalMatters: Sweepstakes: Legal Considerations and Best Practices

JB: What should an organization do if a sweepstakes goes wrong?

MA: Notify your in-house counsel immediately or, if you don't have one, then your outside attorney. Do not field any questions by phone.

JB: Anything you'd like to add?

MA: Don't be afraid to test what a sweepstakes can do for your organization. Consumers really love having the chance to win and are quite accustomed to making donations to nonprofits for a chance. It's worth a try!