Nonprofit Tagline Awards Open for Entries

"A relevant tagline does double-duty-working to extend an organization's name and mission, while delivering a memorable and motivating message to the people whose help it needs," says awards program organizer Nancy E. Schwartz, president of Nancy Schwartz & Company (http://nancyschwartz.com) and blogger at Getting Attention (www.gettingattention.org). "But our recent Nonprofit Messages Survey (http://gettingattention.org/articles/3280/message-development/nonprofit-aha-messages.html) showed just 29% of organizations have a tagline that connects and spurs action.