Study: 19,000+ Nonprofits Attracted High-Net-Worth, Multichannel Donors of All Age Groups in 2014

Age group. Crowdfunding provides high campaign ROI, because it engages all age groups at once, from those under 45 (30%) who will help grow the donor base, to boomers (47%) who are the emerging dominant force in giving, to seniors (22%) who may be inspired to make a bequest.

Income and net worth. Crowdfunding attracts wealthy donors. Forty-eight percent have a net worth of over $500,000, and 50% have a household income of $100,000 to over $250,000. Seventy-three percent are homeowners.