Study: 19,000+ Nonprofits Attracted High-Net-Worth, Multichannel Donors of All Age Groups in 2014

Average donation. Crowdfunding donors are generous. The average online donation amount was $139.16, and the average total donation (including offline gifts, distributed matching funds and prize pools) was $211.51.

Success attracts more success. North Texas Giving Day raised $3.5 million in its first event and $26.3 million in its sixth event and is still attracting 26% new donors. Columbia Giving Day raised $6.8 million in its first event and $11.1 million in its third event, a 63% increase.