Study: 19,000+ Nonprofits Attracted High-Net-Worth, Multichannel Donors of All Age Groups in 2014

“Giving Days and Crowdfunding events have tremendous momentum and staying power,” said Dan Gillett, Kimbia CEO. “They create awareness and excitement, a sense of urgency for giving, attract many new steward-worthy donors, and leverage the fact that online giving continues to grow faster than traditional giving. Whether implemented as a standalone campaign or as an addition to an annual campaign, these high ROI campaigns are fast becoming a fundamental element of development and advancement plans.”