Nonprofits Benefit From New "Pause to Support a Cause" Campaign That Ties Donation to Research Participation

“Pause to Support a Cause will also resonate with more difficult-to-reach consumers and research audiences and will give non-profit partners a simple and effective way to increase their visibility, attract additional funding, and connect with new donors and contributors,” noted Edward G. Martin of The Hershey Company, who leads the campaign as a senior fellow of the CMO Council. “We are confident that Pause to Support a Cause will be rapidly embraced by the business and non-profit communities because it connects people to causes for which they have great passion.”