Nonprofits Benefit From New "Pause to Support a Cause" Campaign That Ties Donation to Research Participation

The CMO Council advocacy program will embrace a global coalition of top marketing decision makers, marketing research professionals, and non-profit organizations to aggregate and involve millions of consumers in research undertakings that raise significant levels of new funding for those in need and entities at risk. Corporate advisors, supporters and underwriters include The Hershey Company, Procter & Gamble, Ford, Farmers Insurance, MTV, AmFam, Ipsos, Lieberman, Think Vehicles, and AOL, among others.

About the CMO Council:
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 4,500 members control more than $150 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and it's strategic interest communities include over 12,000 global executives across 90 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Brand Management Institute, and the Forum to Advance the Mobile Experience (FAME). www.cmocouncil.org