Nonprofits Benefit From New "Pause to Support a Cause" Campaign That Ties Donation to Research Participation
Chief Marketing Officer (CMO) Council Leads Corporate Initiative to Raise Funds for Global Charities By Making Contributions on Behalf of Individual Respondents Completing
By responding to, and completing research, opt-in panel participants will enable millions of dollars in new funds to be channeled to their favorite causes, charities, and foundations of choice. For participating businesses, Pause to Support a Cause will help lower research costs, shorten fielding times, heighten response rates, and encourage more active year-round participation in market feedback, engagement and listening programs.
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