Nonprofits Benefit From New "Pause to Support a Cause" Campaign That Ties Donation to Research Participation

“Market researchers typically earmark substantial funds to field research and reward panel and survey participants through incentives, rewards, giveaways and other gifts that gain or induce response,” noted Donovan Neale-May, the executive director of the CMO Council, which has more than 5,000 marketing executive members controlling an estimated $125 billion in annual spend. “By formalizing and linking survey fielding and response to non-profit donations, corporate marketers and researchers can add a powerful altruistic appeal and ensure that market research dollars produce real social value and meaningful improvement to brand image and perception.”