Nonprofits Benefit From New "Pause to Support a Cause" Campaign That Ties Donation to Research Participation

Fundraisers and foundations representing millions of concerned global citizens will anchor the program, enabling global marketers to access a large, diverse and motivated research panel. This will enable surveys to be fielded more cost-effectively and efficiently, and will also improve response rates among hard-to-reach demographics. Among those committed are the American Red Cross, Special Olympics, March of Dimes, Malaria No More, Feed the Children, Marine Toys for Tots Foundation, DonorsChoose.org, American Kidney Fund and the Humane Society of the United States.