Nonprofits Benefit From New "Pause to Support a Cause" Campaign That Ties Donation to Research Participation

“The Pause to Support a Cause model will be driven by word-of-mouth in social networks and non-profit communities where members can talk up this innovative way to fund raise,” stated Patricia Goldman, Chief Marketing Officer of March of Dimes, one of the non-profit advocates of the program. “Its real power lies in enabling people do something for a cause which they specifically care about with minimal time, effort and no out-of-pocket expense.”