Nonprofits Benefit From New "Pause to Support a Cause" Campaign That Ties Donation to Research Participation

Each supporting company or market research firm will design their studies, create their survey instruments, and specify which audiences they would like to target and engage. The nature of the research, type of respondent and length of the questionnaire will determine how much is donated to the cause. Panelists will need to go online to www.surveyforgood.org to opt-in to the program, profile themselves, and specify what topics and frequency of research they are willing to undertake. They will also be able to specify their favorite causes where donations will be directed based on survey completions.