All in the Family

[Editor’s Note: This is the first in a quarterly series of stories that we’re calling “The Leadership Series,” where leaders in the fundraising sector speak to big-picture issues that fundraisers need to think about over and above the day-to-day details of their jobs.]

Recently, my family sat around the dinner table discussing the fundraising appeals that had arrived with that day’s mail. Since fundraising is not just a family affair — it’s the family business — we tend to look for organizations that stand out, with compelling offers and relevant messaging.