All in the Family

Not just about money
Family philanthropy initiatives can provide organizations with a growing source of revenue and can be bolstered, like all donor relationships, with additional involvement with the organization. The Web is an ideal channel for creating virtual communities online, connecting supporting families with more mission-related information to deepen their commitment, or enrolling them in advocacy efforts. Magazines, product catalogs or other publications for families or children provide another outlet for bonding them to the charity and maintaining a year-round presence in their home.