All in the Family
Nonprofits can help grow the next generation of donors by bonding with families today.
Today’s families most frequently are headed by baby boomers and Gen Xers, two generations that have radically increased their giving in recent years and are demanding that charities meet their unique needs as individuals. Family priorities override almost all others. They are the basis for the values of these important and influential groups.
- Companies:
- Mindset Direct
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